So what does it take to run in the south? As a lifelong southerner, I feel qualified to make some comment on this.
There are basically four types of voters that are keeping the Republicans powerful down south.
1) The business class- these are the "twenty dollar millionaires" who make a decent living but feel that they are wealthier than they actually are, they drive SUVs, have large homes, and vote based on tax cuts, tax cuts, tax cuts. This is the Republican donor base here, and also the smaller of the groups in the GOP coalition. It truly is useless to try to win these guys over.
2)The religious vote- this is a fairly large portion of the electorate who vote solely on religious issues. They are very worked up about abortion and (less so) gay marriage. They are constantly bombarded with literature telling them wild stories about liberals wanting to ban the bible, and are made to feel that liberals threaten their way of life. However, these people are not unable to reason, and due to corruption and a realization that Republicans have been playing them for saps, the GOPs hold is slipping here. They are becoming increasingly aware of the importance of dealing with global warming and helping the poor. If we nominate a candidate that speaks comfortably in the language of faith while advocating progressive values, there are many votes for Democrats to win here. One thing to watch out for here is referring to abortion as "a woman's right to choose" or "a medical procedure" as both come off as callous and unfeeling with evangelicals. Clinton's "legal safe and rare" approach and Obama's highlighting the fact that abortion is never an easy choice and is a regrettable (though rightfully legal) thing would play well here. If you want to learn how to have an effective "pro-choice" argument in the south, read Jimmy Carter's chapter on it in "Our Endangered Values", that is an argument we can win.
3) white working stiffs- these are the workaday blue collar Joe's who appreciate "straight talk" and blanche at anything that seems fake or calculated. They vote based on gut feelings, and whoever they think "understands their problems" better. They are manipulated by the GOP who tells them that liberals are "elitists" and that Democrats don't care about normal Joes like them, and our recent refusal to engage them and ask for their vote just lends credibility to this false accusation. These guys can understand that the Democratic platform is in their best interest, if it is put to them simply and straightforwardly. They won't take the time to understand the nuanced positions of wonks, so it is easy to imagine why McGovern, Mondale, Dukakis, and Kerry performed poorly with this crowd. (Dean could have won votes here). Edwards' economic populism would play well with this crowd. We have to talk about the unfairness in the difference in pay between workers and CEOs, outsourcing, etc with these folks, and we could win LOTS of votes-this is a large group. (Especially with the Republicans present field- even Fred Thompson would seem 'phony' to these guys.)
4)Gun nuts- this group isn't as large as it seems, and the few who vote based on this are also alot of the 'strong on defense' voters. Some of them are so afraid of everything that they probably shit themselves frequently and can't be won over, however, many are part of the previous group and just like to hunt, with things like healthcare and retirement becoming more and more problematic, the fewer of them there will be voting based on gun rights.
...and lastly,yes there are a few who are racists, but they are dwindling in number and influence as a new generation of southerners comes of age, but all in all, the majority of southerners don't vote based on racial issues, and can be won over by Democratic candidates if approached properly.
I believe 2008 offers the best opportunity we have seen in a generation to bring southern states back into the Democratic column and keep them there. The Republicans, if Romney, McCain, or especially Giuliani is nominated, have essentially taken the south for granted this cycle. Let us not make the same mistake.
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